While a fully-fledged NFC may not be right for your business, you definitely need to make sure you at least have a mobile site to provide the opportunity for your customers to view your information online correctly, easily navigate from a mobile device and purchase products through their mobiles. It is crucial to understand that for many people, their Smart Phone, iPad or Tablet replaces their desktop computer, so providing them with increased functionality will definitely make you stand out from your competitors.

Do the BrandManager ‘digital media checklist' and see how your brand performs!

 

Digital Media Checklist

With the ever changing digital marketing environment it is important that your brand ‘moves with the times’. Take the BrandManager Digital Media Checklist and see how you rate (10 points for each positive answer).

 

• Mobile friendly website
- Can my website be easily viewed on mobile devices like an iPad, Tablet, or Smart Phone?
- Do I have a specific mobile optimised version of my website, i.e. mobile.yourdomain.com.au?

• E-commerce
- Does my website accept payments for bookings online?

• Video Content
-Does my website feature a photo or gallery?
-Do I have a YouTube channel?

• Social Media
-Do I have links to Twitter, LinkedIn and/or Facebook clearly visible on my site?

• Blog and Electronic News
-Do I have a Blog on my site?
-Do I communicate with customers regularly via an electronic newsletter?

• Search Engine Optimisation
-Am I engaged in effective SEO to improve my Google search rankings?
-Do I conduct or have I tried Google Adwords as a marketing tool?

• Content Management
-Is my website driven by a user friendly Content Management System so I have control over content?

Add up your score, 10 points for each question you answer ‘Yes’ to and ‘0’ points for a ‘No’. If your score is less than 100 then you might like to consider a digital media briefing session with BrandManager and we’ll prepare for you a budget and strategy to achieve maximum performance online. Contact Daniel at BrandManager on 1300 55 30 33 for more details.

Apple has allowed life to be even simpler in managing your content with the launch of the iCloud. The iCloud stores your music, photos, apps, contacts, calendars, documents and more. Furthermore this free cloud service allows consumers to automatically and wirelessly store content in the iCloud keeping them up to date across all devices without the need for syncing each device (iPhone®, iPad®, iPod touch®, Mac® or PC).

iCloud’s mains features are as follows:

• Automatically downloads new app and book purchases, any previously purchased iTunes content and your ad-free mail account hosted at me.com to all your devices

• Automatically keeps all documents up to date across all your devices

• Efficiently manages your Photo Stream by synchronising your last 1,000 photos to allow for more storage space. In addition any photos taken on one device will automatically appear on your other devices

• Scans the songs in your music library and matches them to more than 20 million songs available on the iTunes store

• Automatically and securely backs up information to iCloud daily over Wi-Fi whenever your iOS device is connected to a power source

• Assists in setting up a new iOS device or restoring the information on devices already owned

• The find my iPhone app can facilitate in locating any of your devices that are missing

• The find my friends app lets you share your location with friends which appear on a map that can be viewed at any time

Furthermore the iCloud is included with iOS 5. iOS 5 provides new and improved features such as iMessage, an innovative way to easily view and manage your messages across all of your devices.

*Images Courtesy of Apple.

Although Your Australian Business can help business all over the world we will be initially assisting  UK based businesses to expand into Australia whilst gaining free trade access to markets such as Asia through a series of ‘turnkey’ packages. Consequently Your Australian Business is conducting a series of free information seminars throughout the UK, Scotland and Ireland from the 22nd of November through to the 1st of December.  Each session will be free and is strictly limited to 50 participants.

 

 

Our 'Business Road Trip' itinerary is as follows: 

Tuesday 22/11:

London - Business After Five
Novotel London City South
5:30pm to 7:30pm

 

Wednesday 23/11:

Southampton - Business After Five
Novotel Southampton
5:30pm to 7:30pm 

 

Friday 25/11:

Dublin - Business Lunch
Dublin Chamber of Commerce
12:30pm to 2:30pm 

 

Monday 28/11:

Edinburgh - Business After Five
Novotel Edinburgh Centre
5:30pm to 7:30pm 

 

Wednesday 30/11:

Manchester - Business After Five
Novotel Manchester Centre
5:30pm to 7:30pm 

 

Thursday 1/12:

Birmingham - Business After Five
Birmingham Chamber of Commerce
5:30pm to 7:30pm

To find out more about how Your Australian Business may benefit you or someone you may know please visit www.youraustralianbusiness.com and stay tuned for updates about our upcoming UK trip through Twitter – click here to follow us.

Would you like to…

• See your brand as fresh and tech-savvy?
• Drive more traffic to your website?
• Engage your consumers by giving them instant access to what they want?

Talk to Brand Manager about how to achieve all that and more using this cool, interactive technology called QR codes.




What is a QR code you ask?

Scan your smart phone on the secret code above to find out more (You may need to first download the free reader app.)

A QR code is a specially coded 2D barcode, which is readable by a smart phone (iPhone, Android or Blackberry). All that is needed is to install one of the many free QR reader apps and a whole lot of information becomes instantly accessible with a simple scan of your phone.

We’re all familiar with barcodes and essentially that’s what a QR code is. However the biggest difference with these fancier barcodes is that they can direct your consumers to a world of information. A QR code is a specially coded 2D barcode, which is readable by a smart phone (iPhone, Android or Blackberry). All that is needed is to install one of the many free QR reader apps and a whole lot of information becomes instantly accessible with a simple scan of your phone.

The cool thing about these barcodes is that they can do a lot of different things, they can activate a number of phone functions, link to digital content on the web, send customers to any website or give your customers the option to instantly contact your company via email or phone. A QR code can hold thousands of alphanumeric characters of information and can be coded with your company’s website, your Facebook page, your blog, your twitter account, YouTube Channel etc. The options are endless!



Businesses in Japan, South Korea and the Netherlands have been using QR codes for a while now, with Western countries slowly starting to recognise the usefulness of these strange-looking barcodes. Businesses in Australia are now beginning to acknowledge the benefits of utilising such a tool and QR codes are starting to pop up on window displays, posters and coupons around the country.

QR codes allow you to measure response rates with a high level of accuracy, in turn allowing you to clearly calculate your return on investment, making them ideal for small businesses.

If you would like to offer your customers a innovative and interactive way of connecting with your business, why not let us show you how to best incorporate QR codes into your marketing campaign? Get in touch with Brand Manager today and let us devise a plan to engage your consumers using the technology of QR codes.

Call 1300 55 30 33 or email info@thebrandmanager.com.au to talk to us about marketing your brand using QR codes.

Sony Computer Entertainment Announces its Next Generation Portable Entertainment System

Ultimate Portable Entertainment System Makes its Debut this Year,

Further Expanding the PlayStation® Business in the Portable Gaming Market

Sony recently announced its next generation portable entertainment system (codename: NGP), which delivers the ultimate portable entertainment experience. NGP will make its debut at the end of 2011 but here's your sneak preview.

NGP is designed to offer unparalleled interactive entertainment that is only possible on PlayStation®. This new system offers a revolutionary combination of rich gaming and social connectivity within a real world context, made possible by leveraging SCE’s experience from both PSP® (PlayStation®Portable) and PlayStation®3 (PS3®) entertainment systems.

Deep and immersive gaming is at the core of PlayStation’s DNA, and NGP is the latest embodiment of this vision. By having both Wi-Fi and 3G network connectivity, together with various applications, NGP will enable infinite possibilities for users to “encounter,” “connect,” “discover,” “share” and “play” with friends wherever they are. Within the device are a range of features that provide a genuinely cutting-edge, next generation ultimate portable entertainment experience.

 

Stunning OLED and Revolutionary User Interface

NGP incorporates a beautiful multi-touch 5-inch organic light emitting display (OLED) as the front display. A high-performance CPU / GPU combined with OLED enables rich, visually striking graphics never seen before on a portable entertainment system, for both games and other digital entertainment content. The new system also incorporates a unique multi-touch pad on the rear, and together with the front touch display, NGP offers new game play allowing users to interact directly with games in three dimension-like motion, through “touch, grab, trace, push and pull” moves of the fingers.

 

Super Oval Design and Dual Analog Sticks

 

While succeeding the basic design philosophy of PSP, NGP adopts the Super Oval Design form factor, created to fit comfortably in the users’ hands. For the first time, a portable entertainment system will feature two analog sticks, which enable a wider range of game genres to be brought into the portable experience.

 

LiveArea™

Every game title for NGP will be provided with a space called “LiveArea™” where users can share the fun and excitement with other players. Users will have access to the latest information of games provided from SCE and 3rd party developers and publishers through the PlayStation®Network. Additionally, NGP users will be able to view an “Activity” log that is constantly updated with accomplishments from users who are playing the same game, which in turn can trigger active real-time communication among users.

 

Near

SCE will also provide location-based services on NGP as part of the basic features utilizing PlayStation Network. The new application called “Near,” developed specifically for this service and the network, will be pre-installed in the system to let users find out what their friends in the vicinity are playing now or what they were playing recently. Users can meet their friends and new players virtually, regardless of what games they are playing, simply by sharing their game information across different dimensions of time and distance.

 

New Game Medium

NGP adopts a new game medium, a small flash memory based card, dedicated for NGP software titles. Taking advantage of the flash memory feature, this innovative card can store the full software titles plus add-on game content or the game save data directly on to the card. By adopting flash memory based card, SCE will be able to provide game cards with higher capacity in the future, allowing developers to store more game data to deliver rich and immersive games.

NGP will also come equipped with two cameras on its front and rear, as well as three motion sensors, gyroscope, accelerometer and electronic compass, all of which are designed to enable users to enjoy the world of entertainment that is linked with real life experiences.

PlayStation®Suite (PS Suite), announced today, will also closely coordinate with NGP. The newly developed and released game content for Android™ based portable devices can also be enjoyed on NGP. As a result, users will have access to not only the most leading-edge content, but also some of the more casual experiences that typify the mobile market place.

Follow the adventures of Dippy Duck in this new story book promotion from Royal Life Saving.


Design, illustrations and yes, even the story, by BrandManager.

The concept of personal branding has been discussed widely across the net yet many people think that it is confined to the celebrity set like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. Today the idea of ‘self-packaging’ is becoming more of a necessity than a desire due to the rise in popularity of social media technology.

Social media tools have levelled the playing ground and thus enabled us to reach incredible heights where the cost to entry is only really our time. Plus, in an amazingly short space of time we can achieve as much presence as most startups and mid-size companies or products.

So what face do you want to show to the world and how will you position yourself for success? To help you decide, here are five steps to ‘the art of personal branding’ …

Discover your niche
The first step in the personal branding process is to discover and select your niche so that you can become the master of your domain. Take an inventory of your skill set and determine what it is that you can be seen as a specialist in – this will become your ‘online domain’. Start by registering your ‘name as a domain’ for example, www.johnsmith.com so that you can own your slice of the world wide web.

Your personal branding ‘tool kit’
Your personal branding ‘tool kit’ consists of the elements that you need to highlight your brand and communicate your niche. In your kit you will need a business card – both printed and online versions. To create and distribute your online business card use a free site like www.businesscard2.com.
Next you will need a professional resume – online resources like www.theresumebuilder.com can assist here. This is important not just for job hunting but also to include when promoting your business to new clients. Last but not least, you will need a visual portfolio that will consist of a professional studio-shot of yourself, a CD or DVD of your work and a short profile video of yourself that can be posted to You Tube.



Create your online profile
An online profile across the social media platforms of Facebook, LinkedIn and Twitter is where people will probably find you first. Here’s a snapshot of the power and reach of this popular phenomenon …

LinkedIn – around 700,000 users across Australia increasing by 23% in just the last eight months. Now with 60 million users worldwide.

Facebook – around five million users across Australia and an amazing 500 million worldwide in 2010

Twitter – around 250,000 users across Australia growing by a staggering 1,067%. Today we are seeing around 50 million tweets being posted per day – that’s an average of 600 tweets per second.

Facebook alone has over 160 million personal profiles, but almost none of them have branded themselves properly using this medium. Make sure that your ‘personal brand’ is reflected consistently across all these mediums and that you manage it well, for example select the privacy options available that disable the ability for people to tag you in external pictures and videos.

Establish a blog
If you are going to carve a niche in the market and become know as an ‘online specialist’ in your field then you will need a blog. A blog allows you to post articles you have written, add links, pictures and work examples as well as being featured on your personal domain website. Moreover, those who blog will create a stronger asset than those who don’t because blogs rank higher in search engines and therefore make it easier for people to search and view your expertise and interest areas over time.



Communicating your personal brand
Your personal style is tangible and is extremely important for standing out from the crowd. Invest in training to improve your presentation skills and select clothing that best represents you and enhances your ‘brand message’. Remember that it will be this look and presentation that will be viewable through your pictures/avatars and video clips online, as well as when you meet people in reality.

Now the work really begins - don’t be fooled by the myth that if you build it, they will come. To create and establish your ‘personal brand’ you will have to actively communicate everything that you have created to others and the world. Have you ever hear the term, "it’s not what you know, it’s who you know?" Well, nowadays it’s not so much of even who you know but more importantly ‘who knows you.

To begin we need to first understand what the term ‘marketing’ really means, so let’s look at marketing in simple dating terms:

You see an attractive girl at a function. You go up to 
her and say: “I am very rich. Would you like to have dinner with me?”

That’s Direct Marketing.

Or perhaps you go up to
 the same girl and say: “I am very rich. Would you like to have dinner with me!” She then gives you a nice hard slap on your face.

That’s Customer Feedback.

Or one of your friends goes up to her and pointing at you says: “He’s very rich – have dinner with him.”

That’s Advertising.

Or you go up to 
her, get her phone number – then you call the next day and say: “Hi, I’m very rich – will you have dinner with me?
That’s Telemarketing.

Or you get up
and straighten your suit, you walk up to her and pour
her a drink, you open the door and then politely ask her to dinner”

That’s Public Relations.

Finally the girl walks
up to you and says: ”You are very rich – will you have dinner with me?”

Now that’s Brand Recognition.



We should all strive for brand recognition in our businesses but to do this especially during tough economic times we have to stay front of mind with our target market. An interesting statistic is that brands that continued to advertise throughout the second world war eventually became the market leaders in their field when the war was over. In an economic downturn don’t cut or worse still eliminate your marketing budget – instead, just get a little smarter with it. To help, here’s part one outlining “5 creative strategies for marketing your business and retaining your brand recognition during tough economic times”.

First up, how to stand out from your competitors. In tough times we need to first get ‘back to the basics’.  We need to focus on one core product that we do really well and better than any of our competitors and then do it even better!

It is important to always remain true to our brand. In a Readers Digest poll during 2008 of the world’s most trusted brand revealed that: ‘… the most important thing to a customer is a brand being true to its promise’.
Leading global brands like Coca-Cola remain true to their brand – wherever you go in the world the coke generally tastes the same and the branding remains consistent - and that brand is now worth over $60 billion US.

To remain true to your brand you need to remember what business you are in. Sounds simple but it’s probably not what you think – for example if a baker in the bread making business or Bunnings in the hardware business?
The answer is no – in fact we are all in the same business and that’s the ‘problem solving’ business.


Customers today like they always have, buy on ‘emotion’. We need to identity what that emotion is and then become the ‘panadol’ for their headache. You should always strive to continually educate your customers and prospects to understand, appreciate and desire the benefit of the product or service you sell over that of your competitors. Focus on your Unique Selling Proposition (USP) and make sure everyone knows about it. Make your USP believable and above all, measurable.  FedEx used to have the USP ‘We own our planes’ and almost went out of business – until they come up with ‘Absolutely. Positively. Overnight’.  Now that’s believable and definitely measurable.

Next time we look at how making small changes to your marketing can bring you big results.

Tony Eades
Creative Director
www.thebrandmanager.com.au

It’s a fresh new financial year so to give your business a much needed facelift let’s start on the surface with your logo and branding.  Do some research and source your main competitors – online and offline – and print out their logos, take note of their marketing message, their Unique Selling Proposition (USP) and their positioning.  Now compare your logo, brand and USP to that of your competitors – does it clearly stand out, does it feel fresh and modern or old and tired and if you were a potential customer would it be inviting to you?

Now let’s go deeper into your organisation.  If your USP says that you are more ‘innovative’ or ‘reliable’ than your competitors then you need to back this up throughout your business.  Test the effectiveness of your USP across all areas from point of sale to customer service, your brochure copy to the way you answer the phone and down to your ‘elevator pitch' – the 30 second ad that sums up what your business is all about.

Finally you need to be realistic about your makeover budget – how much will you invest in your new look?  An upgrade of your existing branding can cost between five and twenty thousand dollars depending on the size of your company whilst new brand development can cost in excess of thirty thousand dollars and involve market research, new signage across your operation and a re-design of your website.

A business makeover allows you to freshen up your position in the marketplace, re-energise your sales team and shake up the competition.  It strengthens your brand by aligning everything together with a common theme and message together with re-focussing your marketing strategies to achieve better returns and support long term growth.

With Rebecca Stalenberg

Growing a business can be a very exciting time but it can also scary at the same time! You might have heard of horror stories of businesses being told to change their name or stop trading. By exploring the benefits of Trade Mark registration, you can see how trade mark can become a business asset, potentially saving you thousands of dollars and NOT letting your brand be stolen.

So how do you protect your “investment”? This is not just the dollars spent in the set up process but also the blood, sweat and tears setting up your brand. How do you stop your rivals and competitors from “ripping off your idea”?  How do you ensure that someone else isn’t going to come along and make you change your name? How do you OWN your brand? 

The only solution is to secure trade mark protection for your brand

What is a Trade Mark?

A trade mark is a sign that is used in trade to help separate your business from other businesses.  This can include your name, logo, tag line or slogan, packaging, colours, shapes, sounds or scents if they are unique to your business. 
  

Trade Mark Registration gives you exclusive rights for your brand in your nominated classes of goods and services for your business (which are broken into 45 categories).  Trade Marks can be obtained in as little as 7.5 months (if no problems are raised) and can be renewed every 10 years once registered – so it is vital to think about protecting your brands before you start your business so others can not steal your name or your branding ideas!

Why do I need a trade mark?

Trade Marks are not compulsory and are often forgotten about when setting up a business but this is the only way that you can get your name protected and stop others from copying your name/brand.

Many businesses are under the misunderstanding that if they are using their own name, or have a registered business, company or domain name that they “own” the name.  This is wrong!  A trade mark is the only way you can get monopoly, proprietary rights to a name and stop others from copying you! Here is an example of a real business affected by trade mark actions:

Katy Perry (Katheryn Hudson) v Katie Perry (July 2009) – the US singer recently tried to tell the Aussie fashion designer to stop using Katie’s own legal name for her clothing range.  Thankfully Katie had lodged a trade mark and it was almost registered which helped defeat the singers claim! The singer’s lawyers were also pressuring Katie to sign away her rights but thankfully Katie got help and fought back and won!  If Katie had not had a trade mark that was almost registered, her case might have turned out differently. In cases like this – it comes down to a fight of “who used it first” or what is happening more and more – who has the more money to fight it out!

I’d recommend a Trade Mark Search at the pre-launch stage of any new business is recommended not just to protect your band but to make sure you are not infringing on anyone else's brand.  If your new name is too close to another traders you not only have to start your business again but this is a mistake that can cost you thousands of dollars.

Trade Marks can save you how much?

You can attempt to lodge your own Trade Mark online for as little as $370 per class although it is always best to leave it to the professionals to make sure you are properly protected.  You could obtain a full registration that is valid for 10 years, in one class for as little as $1,290 (assuming no objections or oppositions were lodged). 

When you weigh up the possible costs incurred if you were sued including the other party’s costs if they are successful, it could cost you up to $200,000 in legal and associated costs.

Trade Mark protection is not just reserved for those multi-national companies, it is for all businesses, small & big – that want to gain an asset and stop others stealing their brand.  

Rebecca Stalenberg, is a Registered Trade Mark Attorney and Solicitor (NSW & Federal Courts) with 10 years experience in the Legal Industry providing practical legal advice without all the “legal jargon”. For more information on Rebecca visit her website at www.markyourterritory.com.au

What are your thoughts? Add a comment below and share your experiences with others. If you would like to look into trade marking your brand, email tony@thebrandmanager.com.au

The Internet can be a frightening place – one day your best friend and another your worst enemy. A school achievement to a business compliant, your footy team photo to a survey you took years ago – it can all be found in a single Google search. Therefore building your profile online is a vital part of your online brand strategy.



Here's five steps to help you get your name in lights when people search for you on Google or one of the other many search engines:

Step One – Correctly Index Your Website

Your website is your address on the web, whether online, brochure or a full retail shop – it’s often the first impression that someone will get about your business. Make sure each page of your site is correctly titled, has relevant and targeted information in the first paragraph and metatags or keywords added to the source code. You as the business owner or key stakeholder need to have a profile page too so that it will come up when people 'Google' your name.

Step Two – Start A Blog

Whether you share news about your day to day business or personal experiences you have, creating your own blog is a great tool towards online brand awareness. Keep your blog posts short, relevant and entertaining – always consider the reader and ask yourself ‘why would they care about this story?’.

Step Three – Create Your Online Network

Social and business network portals like FaceBook, Linked-In and Ecademy allow you to establish links with other people across the web. The power of each individual link is that it opens the door to their business and social links and then the links of the people as well – and so it goes on. In no time at all you can build a network of thousands – and all without leaving your computer or handing out a single business card. Once again you need to spend time on creating your profile for each platform and be sure to provide links to your business website and your blog.

 

Step Four – What’s All The Twitter About?

One of the fastest growing networks is Twitter – the online short text forum where you add your ‘Tweets’ about what’s going on in your world. From popstars to politicians, movie actors to business moguls – Twitter offers the opportunity to tap into someone’s personality. You can choose a style, theme or topic for your Twitter account and then attract followers to you as you add tweets from your laptop, email or even mobile phone.

 

Step Five – Spread The Love

As you build up your content you will start to create a library of articles, stories and interesting tips that can easily be shared with others. Try and get them published in someone else’s newsletter, posted on their blog, featured in an online publication or made available as a download – the more you have the more you reap in credibility over the web. One story in a leading online publication can help push you to the front page of Google on a specific search for you, your business, topic or area of expertise.

Need your printing in a hurry? Now with BrandManager you can order your printing by 10am and have it dispatched to you the very next day at no additional cost.*

Choose from the products below for next day completion. All artwork must be print ready, offer not available on Friday or public holidays and delivery time is additional.

Products	Quantity
A4 (1 side)	100/200/300/400/500/1000
A4 (2 sided)	100/200/300/400/500/1000
DL (1 side)	100/200/300/400/500/1000/2000/3000
DL (2 sided)	100/200/300/400/500/1000/2000/3000
A3 (1 side)	100/200/300/400/500
A3 (2 sided)	100/200/300/400/500
A3 Stationery Package	100/200/300/400/500
DL Cards (1 side)	100/200/300/400/500/1000
DL Cards (2 sided)	100/200/300/400/500/1000
Postcards (1 sided)	100/200/300/400/500/1000
Postcards (2 sided)	100/200/300/400/500/1000

* Printing is in full colour digital and delivered. Jobs are printed by 10am the following day after ordering, then dispatched overnight to metropolitan areas only.

Build A Business Exhibition Packages make it easy to hit the ground running and look the part at any event. Whether you require brochures, magnets or a banner display, you will find there’s a package to suit you.

You can choose from Bronze, Silver and Gold Exhibition Packages, ...

Bronze Exhibition Package Our Bronze Exhibition Package for only $795 includes full colour artwork and printing for: • 1000 magnets • 1500 slimline DL flyers Silver Exhibition Package Our Silver Exhibition Package for only $1,995 includes full colour design and artwork plus printing for: • 1000 magnets • 3000 DL flyers • 1 pull-up banner and stand Gold Exhibition Package Our Gold Exhibition Package for the serious exhibitor at just $2,995 includes full colour design and artwork, creative briefing on how to get the best results from your stand and printing for: • 1000 magnets • 1000 DL marketing cards • 1000 A3 folded to A4 brochures • 1 pull up banner display and stand For more information or to book a package email info@thebrandmanager.com.au

Learn about the ten most common marketing mistakes and how you can avoid them, plus ...

• discover how to halve your marketing budget and double your exposure
• hear how being creative saved one business over $500,000
• receive a one-on-one Brand Assessment (worth $250) for your business

When it comes to growing a business a brandaid breakfast really is the best meal of the day. Reserve your plate now – book 10 from the same business and we’ll also tailor the session to your brand. Simply choose from one of these three great sessions ...

date: Thursday June 4th or Thursday June 18th
when: 7am to 8.45am
where: Level 5, Nexus Building, 4 Columbia Court, Baulkham Hills NSW
cost: $77 per person (includes coffee and breakfast)
bookings: 1300 55 30 33 or info@thebrandmanager.com.au

Hurry, limited to 10 businesses per session. Book now.

1. Go 3D! 3D or Lenticular Printing just get a whole lot cheaper. This unique style of printing allows you to feature an image that appears to change as you move the card. In studies people preferred a 3D image three times more than a normal 2D image. Get 500 3D Business Cards now for as little as $475 inc GST! Click here to email us for examples, quotes or more information.  2. Add impact with full colour process. Single colour or black and white cards can look bland and boring. Add a splash of colour or a picture to your business cards for more impact. 500 full colour cards can be printed now for as little as $55 including GST and delivery.

Starting a new business but worried about your cash flow in those first few months? You can now get all your start up marketing requirements affordably with our new startup package. Our business startup packages get you underway with all your basic requirements, including logo design, website and stationery, allowing you to focus on launching your business straight away.

Free variable data printing this month

Add up to three fields of information for free, like a name, title and company name or address, to your marketing materials like brochures, flyers or invites. Hurry offer is for April digital print orders only! Here’s a sample of some of the great digital printing specials available …

Full colour printing on 100gsm laser stock, folded to DL or A5 – prices include GST and delivery (artwork supplied) …

Special deal on colour brochures

 

DesignShop is offering its valued clients some hugediscounts on A4 size one and two-sided full-colour promotional brochures.

These brochures are custom made to suit your companyneeds.

 

All prices include free DL (standard envelope) or A5 folding for mail-outs or mail-drops. Order NOW and SAVE.

 

The following prices* arefor heavy paper 150gsm full-colour gloss:

 

Quantity	1-sided	2-sided
500	$300	$400
1000	$310	$439
2500	$475	$609
5000	$675	$830

These prices are for 115gsmfull-colour gloss:

Quantity	1-sided	2-sided
5000	$590	$740
10,000	$905	$1,090