We are excited to share with you our latest brand to launch this year.

Congratulations to Ideal Foundations™ on their re-branding!

Ideal Foundations™ has been busy showing off its new look along with its fantastic products and services at Trade Shows across Sydney.

They exhibited over three days at DesignBUILD 2011 at the Sydney Convention and Exhibition Centre on the 11th, 12th and 13th of May. DesignBUILD is Australia’s leading trade and professional building expo, showcasing all that’s new, innovative and sustainable in building design, from planning to post construction. Ideal Foundations™ was able to make a great impression on existing and potential customers, following the brand’s recent face-lift. Their presence at the show was met with positive feedback and lots of enquiries over the three days kept their staff busy.

Follow the adventures of Dippy Duck in this new story book promotion from Royal Life Saving.


Design, illustrations and yes, even the story, by BrandManager.

Get in early and let BrandManager help you prepare high quality, personalised Christmas cards for your customers and business contacts.

With a minimum order of only 50 cards, you can select the size, design and finish that suits your requirements and your budget – they will even be delivered free of charge to you within 10 working days! No need to worry about anything!

This offer includes:

• Free design templates for Standard and Blingfoil cards (metalic look for that real Christmas sparkle!)
• DL or Postcard size (tent cards)
• 310gsm Artboard with gloss laminated front
• Matching plain envelopes
• Pre-printed Christmas message with free variable data
• As mentioned above, free delivery anywhere in Australia and completed within 10 working days!

Standard Postcard Size (150mmx 100mm)

Price: $2.35 + GST per card (includes envelope)

Blingfoil Postcard Size (150mmx 100mm)

Price: $2.95 + GST per card (includes envelope)

Standard DL Size (210mmx 99mm)

Price: $3.45 + GST per card (includes envelope)

Blingfoil DL Size (210mmx 99mm)

Price: $3.95 + GST per card (includes envelope)

Chinese fashion label, Pacific Poly chose Sydney for the location of their recent photoshoot for their new 2010 children’s wear collection. BrandManager selected models from local talent agency, Bettina and directed the photoshoot with Dien Tran in North West Sydney.



The photos were then used to develop the new catalogue and brochure together with some creative Bus Sides for an upcoming outdoor media campaign. The final result was welcomed by the client...

"Thanks again for the wonderful help extended to us, without your patience and support we wouldn't have experienced such a smooth process." – Helen, Pacific Poly

The brochure is currently being translated and printed in China.

It’s a fresh new financial year so to give your business a much needed facelift let’s start on the surface with your logo and branding.  Do some research and source your main competitors – online and offline – and print out their logos, take note of their marketing message, their Unique Selling Proposition (USP) and their positioning.  Now compare your logo, brand and USP to that of your competitors – does it clearly stand out, does it feel fresh and modern or old and tired and if you were a potential customer would it be inviting to you?

Now let’s go deeper into your organisation.  If your USP says that you are more ‘innovative’ or ‘reliable’ than your competitors then you need to back this up throughout your business.  Test the effectiveness of your USP across all areas from point of sale to customer service, your brochure copy to the way you answer the phone and down to your ‘elevator pitch' – the 30 second ad that sums up what your business is all about.

Finally you need to be realistic about your makeover budget – how much will you invest in your new look?  An upgrade of your existing branding can cost between five and twenty thousand dollars depending on the size of your company whilst new brand development can cost in excess of thirty thousand dollars and involve market research, new signage across your operation and a re-design of your website.

A business makeover allows you to freshen up your position in the marketplace, re-energise your sales team and shake up the competition.  It strengthens your brand by aligning everything together with a common theme and message together with re-focussing your marketing strategies to achieve better returns and support long term growth.

The Brief

Brandmanager was approached by a successful fashion business in Europe. They wanted to develop a children’s clothing brand, for boys and girls aged 2 to 8. The clothing was to be designed in Australia and manufactured in China.

 

Our brief was to develop an iconic Australian brand that would be positioned to the mid to upper market. We had six months to develop and launch the new children's wear label.

For the research we went to Fashion Exposed, the premier, bi-annual fashion expo in Melbourne. Here we interviewed and discussed the industry with existing clothing exhibitors to gain an insiders knowledge of the current Australian market.



The Name and Logo

We next brainstormed the brand – with every name we came up with we needed to check its availability in regards to domain name, trademark and business name. To keep with the iconic ‘Australian’ feel we decided on Kangaroo Creek as the main, umbrella brand.

 

The two clothing labels that were to be produced by Kangaroo Creek became Sugar Possum for the girls and Blue Dingo for the boys.

 

Now came the range itself and for this we sourced and hired an experienced Visual Merchandiser. We conducted two Branding Day’s in Sydney to develop the style, theme and unique stories for the summer collection 2010/11. Designs were developed, samples made and swing tags created

The Brand Message 

The message was to be rustic, colonial Australian - a brand identity to compliment the popular surf brands on the market. We booked a stand at Fashion Exposed Sydney for the launch and designed the stand to match the theme.

Next we hired models and chose a venue for our video and photoshoot – a pioneering village in Kalamanda, WA. We then created themed brochures for both labels and made them square and smaller than the standard A4. We also baked some cup cakes, printed bags and added lollipops to add enhance the Expo experience.

 

Finally we developed a web presence for both brands and created an online E-Store with over 100 products. The video was used as a ‘theme enhancer’ on the website to give a ‘behind the scenes’ look at the photoshoot and 'live' at the Expo.

 
The Results

The Expo was a success with all visitors welcoming the fresh, new look.

 

The results achieved included:

• Initial sales of $21K over the 3 day Expo

• Agents in Sydney and Melbourne interested

• Positive feedback from Europe/ for a possible launch in January 2011

 
Tell us what you think of this new children's brand – click on the 'comments' link below.

 

When Kristen approached us prior to setting up her new business brand, she was involved in a number of areas, including family and employment law, human resources and training workshops. Through an initial briefings it was decided to create a 'global' brand feel with 'Gower Group' and then under this would feature Gower Legal, Gower HR and Gower Training.

Here is a preview of the new branding and how it has been applied. Best of luck Kristen with your new business in 2010!

Need your printing in a hurry? Now with BrandManager you can order your printing by 10am and have it dispatched to you the very next day at no additional cost.*

Choose from the products below for next day completion. All artwork must be print ready, offer not available on Friday or public holidays and delivery time is additional.

Products	Quantity
A4 (1 side)	100/200/300/400/500/1000
A4 (2 sided)	100/200/300/400/500/1000
DL (1 side)	100/200/300/400/500/1000/2000/3000
DL (2 sided)	100/200/300/400/500/1000/2000/3000
A3 (1 side)	100/200/300/400/500
A3 (2 sided)	100/200/300/400/500
A3 Stationery Package	100/200/300/400/500
DL Cards (1 side)	100/200/300/400/500/1000
DL Cards (2 sided)	100/200/300/400/500/1000
Postcards (1 sided)	100/200/300/400/500/1000
Postcards (2 sided)	100/200/300/400/500/1000

* Printing is in full colour digital and delivered. Jobs are printed by 10am the following day after ordering, then dispatched overnight to metropolitan areas only.

Leading franchise group Concrete Taxi came to BrandManager to design and manage a re-branding of the company’s marketing materials. The following designs showcase the new look for Concrete Taxi comprising of a corporate presentation folder, promotional inserts, pricing flyers for each state, franchise enquiry form and information booklet, stationery and DVD business card.

Their new marketing collateral will also be managed through our internet based franchise platform, BrandManager Online which enables franchisees to log-in, access artwork, make changes in realtime and then send them direct to print.

Starting a new business but worried about your cash flow in those first few months? You can now get all your start up marketing requirements affordably with our new startup package. Our business startup packages get you underway with all your basic requirements, including logo design, website and stationery, allowing you to focus on launching your business straight away.

Special deal on colour brochures

 

DesignShop is offering its valued clients some hugediscounts on A4 size one and two-sided full-colour promotional brochures.

These brochures are custom made to suit your companyneeds.

 

All prices include free DL (standard envelope) or A5 folding for mail-outs or mail-drops. Order NOW and SAVE.

 

The following prices* arefor heavy paper 150gsm full-colour gloss:

 

Quantity	1-sided	2-sided
500	$300	$400
1000	$310	$439
2500	$475	$609
5000	$675	$830

These prices are for 115gsmfull-colour gloss:

Quantity	1-sided	2-sided
5000	$590	$740
10,000	$905	$1,090