Platinum Service – Next Day Printing

Friday, July 24, 2009
Need your printing in a hurry? Now with BrandManager you can order your printing by 10am and have it dispatched to you the very next day at no additional cost.*

Choose from the products below for next day completion. All artwork must be print ready, offer not available on Friday or public holidays and delivery time is additional.

Products     Quantity
 A4 (1 side)   100/200/300/400/500/1000
 A4 (2 sided)   100/200/300/400/500/1000
 DL (1 side)   100/200/300/400/500/1000/2000/3000
 DL (2 sided)   100/200/300/400/500/1000/2000/3000
 A3 (1 side)   100/200/300/400/500
 A3 (2 sided)   100/200/300/400/500
 A3 Stationery Package   100/200/300/400/500
 DL Cards (1 side)   100/200/300/400/500/1000
 DL Cards (2 sided)   100/200/300/400/500/1000
 Postcards (1 sided)   100/200/300/400/500/1000
 Postcards (2 sided)   100/200/300/400/500/1000

* Printing is in full colour digital and delivered. Jobs are printed by 10am the following day after ordering, then dispatched overnight to metropolitan areas only.

Attending a Trade Show or Exhibition?

Friday, July 24, 2009
Build A Business Exhibition Packages make it easy to hit the ground running and look the part at any event. Whether you require brochures, magnets or a banner display, you will find there’s a package to suit you.

You can choose from Bronze, Silver and Gold Exhibition Packages, ...

Bronze Exhibition Package
Our Bronze Exhibition Package for only $795 includes full colour artwork and printing for:
• 1000 magnets
• 1500 slimline DL flyers

Silver Exhibition Package
Our Silver Exhibition Package for only $1,995 includes full colour design and artwork plus printing for:
• 1000 magnets
• 3000 DL flyers
• 1 pull-up banner and stand

Gold Exhibition Package
Our Gold Exhibition Package for the serious exhibitor at just $2,995 includes full colour design and artwork, creative briefing on how to get the best results from your stand and printing for:
• 1000 magnets
• 1000 DL marketing cards
• 1000 A3 folded to A4 brochures
• 1 pull up banner display and stand

For more information or to book a package email info@thebrandmanager.com.au
 

DVD Corporate Business Cards – The New Craze

Friday, July 24, 2009
Imagine handing a prospective client your business card which at first glance looks and feels like no other business card they have received before. Not only do DVD Business Cards give the best, most memorable first impressions but they also pack the same punch as a present at Christmas where you need to unwrap it to discover what's inside.

Your DVD BrandPro Card comes instantly to life when the customer puts it into their computer drive or DVD player with an instant one-on-one, video interview with you and your business plus additional product slides and your contact information, links etc. This month BrandManager have two startup packages for you – the first for individuals and the second for businesses.

• Works on computer based or domestic DVD players*
• Compact business card size
• Add video, pictures, audio and more!
• Ideal for business professionals and companies

Package One – Business Professional DVD Cards
• One hour video shoot of you at our studio
• Editing to a professional two minute clip
• DVD BrandPro interactive screen menu
• DVD BrandPro card artwork
• Production and duplication of 50 DVD Brandpro cards
Save $250  Now $595

Package Two – Business Corporate DVD Cards
• One hour video shoot at your business location
• Editing/soundmix and final render
• Interactive view menu and BrandPro card artwork
• Production and duplication of 500 DVD BrandPro
Save $500 Now $2,495

* Not compatible with slot driven players, BrandPro DVD cards sit in a CD or DVD tray.


Design A Business Launched

Friday, July 24, 2009


BrandManager is proud to launch our new site – designabusiness.com that has been created as a platform for anyone thinking of starting or buying a business. It's packed full of information, advice and packages to help you do it right from the very start.

Now you can also buy a brand – no goodwill to pay, a 'business in a box' all ready to go!

See it here!

Do's and Dont's of Keeping Your Finances on Track

Friday, July 24, 2009



With the uncertainties of the current economic times we talk to Martin Roughley and Ben Greenwell, of Spry Roughley Financial Planning for their tips on financial decision making.  

Here are the Do's and Don'ts to help keep your finances on track.

The DO's
• Have measurable and tangible financial goals, whether they be concerning early retirement, asset accumulation, personal possessions, debt reduction or something completely different.

• Commit to your long term goals and strategies and generally don't pull out at the bottom of the market.

• Consider using  superannuation to provide tax efficiencies and asset protection. Self managed superannuation funds provide a huge range of investment choices, as well as some very good estate planning options.

• Keep up to date, whether you use an advisor or act for yourself. The tax laws and economic factors which influence the likelihood of you achieving your financial goals are constantly changing. If you use an advisor ask them how they keep up to date.

• Pay for the advice you receive. If you employ an advisor the best way you can be 100% sure your advisor is likely to be acting in your best interests is if they are employed by you, and not remunerated by payments of commissions from a  third party fund manager or insurance company.

• Have a suitably sized cash emergency fund, particularly in these times of higher unemployment and rising business failure.  Remember cash flow is the lifeblood of any business and the key to financial comfort.

• Take care borrowing to invest . This has worked for some people but it is a higher risk strategy and anyone considering investing in this manner should be aware of the pitfalls as well as the potential benefits.

• Pay down non tax deductible debt . Reducing your committed personal outgoings will reduce stress, provide greater security and give you greater financial freedom and options.

... and the DON’Ts

•  Put all your investment eggs in one basket.

•  Assume that everything is going to work out for you without careful planning. Most successful people have had a clear picture of where they want to be before they get started.

•  Use or invest in anything you don't properly understand.

•  Stretch your personal budget. If you are buying a house or investment property allow for some additional expenses like general maintenance and periods without rental income.

•  Pay any unnecessary tax. Getting the right structures in place is a key factor in personal investment planning.

Martin Roughley is a director of Spry Roughley. Both Martin and Spry Roughley are authorised representatives of Paragem Pty Ltd, an Australian Financial Services Licensee. For more information about Spry Roughley Financial Planning, or to explore your financial options with Martin please call Ben on (02) 9891 6100 or email
ben@spryroughley.com.au

The statements above provide general advice only, and the information is not intended for any particular person. You should seek advice from an authorised financial planner about these issues and your circumstances before taking any action.

HighPoint Computer Solutions Enjoys A Little Makeover with BrandManager

Friday, July 24, 2009
Growing IT support and computer solutions company HighPoint chose BrandManager to 'lift their brand' and create some strong marketing collateral for an upcoming IT Business Breakfast event.

In under three weeks the HighPoint logo was enhanced, a USP (Unique Selling Proposition) agreed and a series of four brochures designed, copywritten, produced and printed.

The display table at the event stood out from the other exhibitors with its vibrant, modern new look – backed by a powerpoint display.

This is stage one of a branding strategy that will take HighPoint to the next level – even 'higher' than they were before.



What Are Your Logo Colours Really Saying?

Friday, July 24, 2009


Corporate colours contain hidden, psychological meanings so what are they secretly saying about your business? Choose your primary logo and business theme colours carefully as every colour has a subliminal meaning that should reflect what your style and theme of business.

Here's some examples for you to compare your corporate or even personal colours against their hidden meanings ...

Blue-Green – wear this colour to get noticed, it causes reactions in both men and woman
Pale Blue is known to encourage flights of fantasy and is very calming
Green makes people feel safe and secure (used in hospitals, clinics)
Brown is a good colour for marriage councillors as it is seen as a symbol of informality and invites people to open up through conversation
•  Yellow elicits the quickest response from potential buyers
•  Gray inspires creativity and symbolises success
•  Black signifies dignity, sophistication and authority
•  Red stirs senses and passion and is associated with power and energy
•  Orange stimulates creativity, ambition and energetic activity

Would you like to charge a little more for your products or services? Then add a little burgundy to your corporate colour palette.  Affluent men and woman are attracted to blue-based red tones whereas it produces uneasy feelings in lower socio-economic groups.

Once you've chosen your colours it's vital that your brand stays true to them – if your corporate colours are young and vibrant make sure that your marketing materials, your staff, the way you answer the phone and your product mix reflect this.

Finally, what good is a well thought through and meaningful colour palette if your colours don't remain consistent.  Look at the world's leading brands like Qantas or Coca Cola - how many shades or variations of their chosen colour do you see around the world or across different media? The answer none – wherever you see their logo it is always displayed in their exact tone of red and so it should be for your brand colours too.  Use spot colour printing for your marketing collateral or at very least have an approved four colour process breakdown for your key colours, especially for print advertising. Make sure your colour remains true online and invest in having a detailed brand style guide for anyone and everyone to follow.

In short – never underestimate the power of colour.