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Your Current Marketing Strategies Not Working?

Thursday, May 21, 2009

Learn about the ten most common marketing mistakes and how you can avoid them, plus ...

• discover how to halve your marketing budget and double your exposure
• hear how being creative saved one business over $500,000
• receive a one-on-one Brand Assessment (worth $250) for your business

When it comes to growing a business a brandaid breakfast really is the best meal of the day. Reserve your plate now – book 10 from the same business and we’ll also tailor the session to your brand. Simply choose from one of these three great sessions ...

date: Thursday June 4th or Thursday June 18th
when: 7am to 8.45am
where: Level 5, Nexus Building, 4 Columbia Court, Baulkham Hills NSW
cost: $77 per person (includes coffee and breakfast)
bookings: 1300 55 30 33 or info@thebrandmanager.com.au

Hurry, limited to 10 businesses per session. Book now.
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Concrete Taxi completes its national rebranding with BrandManager

Thursday, May 21, 2009
Leading franchise group Concrete Taxi came to BrandManager to design and manage a re-branding of the company’s marketing materials. The following designs showcase the new look for Concrete Taxi comprising of a corporate presentation folder, promotional inserts, pricing flyers for each state, franchise enquiry form and information booklet, stationery and DVD business card.

Their new marketing collateral will also be managed through our internet based franchise platform, BrandManager Online which enables franchisees to log-in, access artwork, make changes in realtime and then send them direct to print.


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Is It Time Your Business Had a Makeover?

Thursday, May 21, 2009
Do some research and source your main competitors – online and offline – and print out their logos, take note of their marketing message, their Unique Selling Preposition (USP) and their positioning. Now compare your logo, brand and USP to that of your competitors – does it clearly stand out, does it feel fresh and modern or old and tired and if you were a potential customer would it be inviting to you?
 
Now let's go deeper into your organisation. If your USP says that you are more 'innovative' or 'reliable' than your competitors than you need to back this up throughout your business. Test the effecitiveness of your USP across all areas from point of sale to customer service, your brochure copy to the way you answer the phone and down to your 'elevator pitch' – the 30 seconder that sums up what your business is all about.

Finally you need to be realistic about your makeover budget – how much will you invest in your new look? An upgrade of your existing branding can cost between three and fifteen thousand dollars depending on the size of your company whilst new brand development can cost twenty or thirty thousand dollars and involve market research, new signage across your operation and a re-design of your website.


A business makeover allows you to freshen up your position in the marketplace, re-energise your sales team and shake up the competition. 
It strengthens your brand by aligning everything together with a common theme and message together with re-focussing your marketing strategies to achieve better returns and support long term growth.

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Optimise Your Way to Success

Thursday, May 21, 2009

There is hardly anyone in this day and age who does not use Google or Yahoo or other search engines to find information and suppliers on the web. This means that there are real opportunities if you optimise your website for search engines.   

Wikipedia defines Search Engine Optimisation (SEO) as the process of improving the volume or quantity of traffic to a web site from search engines via natural (or organic) search results.

Some of the basic guidelines to a successful Search Engine Strategy are:

• Choose your key phrases carefully: The first thing you do when you start optimising your website is to carefully consider a list of key phrases that you want to target. You should use the same strategies as when you work on your marketing and advertising. What are your customers probably typing in Google when they are looking for products and services you sell? There are tools available that can help you decide as well.

• Patience is the key: This is probably the only negative about good SEO strategy. There are no short cuts to SEO and a long term effort is required to get a good position on Google. The upside to it is that the longer you have been doing SEO the better you will do than your competitors who start after you.

• Content is king: Make sure that the content on your website is unique, fresh and relevant to the products and services that you are offering. You should also carefully place the key phrases you want to optimise within your content. Search engines give more importance and visibility to websites that constantly have new content.

• Relevant meta tag: Meta tags are not visible to your visitors when they come to your website. However, search engine crawlers (spiders) can read these tags and are an important aspect of SEO. You should carefully choose meta tags for each page on your website depending on what key phrases you want to optimise that particular page for. It can be argued that search engines like Google now concentrate more on content but meta tags still remain an integral part of basic SEO strategy.

• Incoming link building: It is important that websites that have relevant content to your products and services are linking to your website. You need to ensure that you have good inbound links to your website with respectable websites and directories. Totally avoid link farms and paid links.

The key to good SEO is keeping things simple. In addition to the above you should work with your website developer to make key design changes to the website and make it more Google friendly. 

Tanuj Rastogi is the director and founder of Sigma Infotech Pty Ltd 
www.sigmainfotech.com.au that specialises in providing ethical SEO services to its customers.


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Five Innovative Things You Can Do to Enhance The Power of Your Business Card

Thursday, May 21, 2009
1. Go 3D!
3D or Lenticular Printing just get a whole lot cheaper. This unique style of printing allows you to feature an image that appears to change as you move the card. In studies people preferred a 3D image three times more than a normal 2D image. Get 500 3D Business Cards now for as little as $475 inc GST! Click here to email us for examples, quotes or more information. 

2. Add impact with full colour process.
Single colour or black and white cards can look bland and boring. Add a splash of colour or a picture to your business cards for more impact. 500 full colour cards can be printed now for as little as $55 including GST and delivery.		  

3. Book in for a 'design face lift'.
When was the last time your card was professionally designed, when was even the first time? So many business people in today's hectic would opt for cheap online templates, get their printer to design a quick card or even worse, design it themselves using Publisher or Paint. How much business are you actually losing because of an ineffective business card? Get your card professionally redesigned for as little as $70 and you'll never look back.

4. Add a professional finish to your card.
What do you do the minute you receive a business card from someone? You touch it, feel it and examine its quality – a flimsy, poorly printed card on cheap stock creates a very clear first impression of the holder.
Add matt or gloss laminate to your cards on your next print run for around 30% more, try applying some high gloss UV to one side, emboss your logo or add full colour foiling for glittering results.

5. Finally, the pinnacle of the business card – the all new, multimedia DVD business card.
Take business cards to a new level by adding video, audio and pictures with multimedia DVD business cards.

Enhance the power of your business card and call Nani on 1300 55 30 33 or email your current artwork PDF to nani@thebrandmanager.com.au for a complete 'facelift' of your business card.


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Introducing three powerful 'build a business' packages for new or start-up businesses

Wednesday, May 20, 2009


Starting a new business but worried about your cash flow in those first few months? You can now get all your start up marketing requirements affordably with our new startup package.

Our business startup packages get you underway with all your basic requirements, including logo design, website and stationery, allowing you to focus on launching your business straight away.

The best news of all is that our Startup Package can be paid over 3 months if you prefer – helping you further with your cashflow. 

Starting from just $795 per month for 3 months you will receive:


• Logo design and branding in full colour           

• Website with ‘edit your own content’ capability

• Business cards

• Letterheads                       

• DL flyers


Build a business startup packages are available at 3 levels - Gold Package, Silver Package and Bronze Package to cater best to your requirements.


To get started, simply click on one of the package links below.


Bronze | Silver | Gold


Once you have chosen a package call 1300 55 30 33 or email info@thebrandmanager.com.au and we’ll do the rest.


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